Luxury Alaskan Ski Resort Public Space and Guestroom Experience — Concept

As Alaska’s premium year-round resort for over 25 years, a Luxury Alaskan Ski Resort was going to undergo an extensive renovation. mackaywong was approached by the resort’s Ownership Team to present a comprehensive design concept for their public spaces and guestroom experiences. mackaywong’s goal was to create an integrated and strategic vision for a revitalized social guest experience at the resort. Through a Creative Strategy that pays homage to Authentic Alaskan Mountain Life in its multitude of forms and ways, we drew inspiration from Alaska’s rich pallet of natural materials and composed them in a Modern Mountain style. Our Planning Strategy aided to create a collection of public spaces that are vibrant, adaptive and would unleash the resort’s full Social Mountain Lifestyle potential. As a Branding Strategy, guests would be invited to become part of a real Mountain Community, creating a unique local experience for guests near and far. Arrive an Alaskan visitor, leave a Girdwood local.

Services Provided

  • Market Intelligence
  • Design Direction
  • Planning Strategy
  • Concept Direction
  • Brand Audit
  • Competitive Assessment
  • Consumer Research
  • Experience Mapping
  • Positioning Strategies
  • Brand Foundations