Southland Yard Bar & Table — Delta Hotels by Marriott Calgary South Hospitality

As part of a hotel revitalization, mackaywong was invited to re-conceptualize and design Delta Hotels by Marriott Calgary South’s underachieving restaurant to re-energize revenue for the property. Working closely with the management team, the dated restaurant was re-imagined into a successful food and beverage destination, focused on games and entertainment with a casual social atmosphere. As part of the scope, the existing Video Lottery Gaming room was also relocated to the restaurant as an extension to the games and entertainment-forward concept.

Riffing off the property’s location and combining it with “Yard”, a reference to the notion of a backyard, lawn, patio, and terrace – all places of comfort where someone could find themselves cracking open a beer, relaxing and having a great time socializing and playing games with others, a new restaurant name and brand identity was born. A complete brand package was developed, including the signage and menu programs. An environmental graphic program was used to enhance the gaming atmosphere and provide a departure from that of the hotel umbrella.

Services Provided

  • Brand Definition
  • Brand Standards & Guidelines
  • Competitive Assessment
  • Concept Development
  • Concept Direction
  • Construction Administration
  • Constuction Administration
  • Consumer Research
  • Contract Documents
  • Design Development
  • Design Direction
  • Environmental Graphics Design
  • Experience Mapping
  • Exterior Signage
  • Interior Signage Programs
  • Logo & Identity Concepts
  • Market Intelligence
  • Master-planning and Design
  • Menu Design
  • Name Generation
  • Packaging Design
  • Planning Strategy
  • Positioning Strategies
  • Uniform Concepts