Grove Cafe Brand Identity — Delta Hotels by Marriott Fredericton Hospitality

As part of an overall hotel public space revitalization, a new grab n’ go cafe was introduced to the Delta Hotels By Marriott Fredericton property. Grove Cafe brings a fresh aesthetic to the hotel’s entry with delicate accents of brass and leather. To shape the concept’s story, a comprehensive brand package was developed for the new cafe.

Grove Cafe acknowledges the natural and beautiful landscapes of New Brunswick with its lush foliage, majestic trees and abundant wildlife. Its identity and supporting graphic elements depict an intricate yet minimal take on the local landscape, with subtle nods to the concept’s food offerings and the space’s architecture and geometric accents. Fused together, they tell a lovely local story and provide a sense of place.

Services Provided

  • Design Development
  • Brand Definition
  • Market Intelligence
  • Design Direction
  • Construction Administration
  • Competitive Assessment
  • Consumer Research
  • Positioning Strategies
  • Name Generation
  • Concept Development
  • Contract Documents
  • Logo & Identity Concepts
  • Environmental Graphics Design
  • Menu Design
  • Uniform Concepts
  • Signage