As Canada’s second oldest corporation and most revered Big Brewer, Molson has been singularly responsible for our country’s two-century love affair with the golden suds. A lot has changed in the beer business over this time and without fail our client has constantly met these challenges with creativity and passion. The Beer Academy project represents another strategic move in this regard.
Located within a designated historical building in Toronto’s business core, the 14,000 sq ft Beer Academy was conceived of as a “Beer Reverence Centre”, whose primary mission is to delight beer drinkers through an educational, tasting, event and retail experience. The heart of the operation features a 5000 hecta litre microbrewery that produces a wide variety of small batch brews, which are tasted and sold on premise. Beautifully crafted graphics celebrate our pop culture relationship with beer and narrate the historic evolution of the drink.
Photography by David Whittaker
