The Rec Room — Eats and Entertainment

Cineplex Entertainment commissioned mackaywong to work in partnership with their development team on the creation of an innovative and Millennial-focused Hospitality and Entertainment concept. The REC ROOM design strikes a decidedly modern industrial pose, which is augmented with a high-energy video package. The interior and environments graphic concept also draw some nostalgic inspiration from low-tech retro gaming styles. The operational footprint is vast and the complex features upward of 500 Dining and Bar seats. The planning strategy emphasizes flexibility, which insures the needs of both small and large groups can be satisfied.

Services Provided

  • Construction Administration
  • Strategy
  • Competitive Assessment
  • Consumer Research
  • Experience Mapping
  • Positioning Strategies
  • Brand Foundations
  • Master-planning and Design
  • Concept Development
  • Contract Documents
  • Constuction Administration
  • Fixture / Furniture Design
  • Lighting Design
  • Kitchen + Bar Design
  • Program Management
  • Rollout / Program Management
  • Environmental Graphics Design
  • Brand Standards & Guidelines
  • Interior Signage Programs
  • Exterior Signage
  • Signage Way-Finding Systems