Cineplex Entertainment commissioned mackaywong to work in partnership with their development team on the creation of an innovative and Millennial-focused Hospitality and Entertainment concept. At The Rec Room, guests are invited into a multi-sensory world where vibrant social play meets elevated hospitality. mackaywong’s interior strategy focused on flexibility, flow, and immersion, ensuring each venue can effortlessly host everything from casual meetups to live events. From a contemporary restaurant and bar to a sprawling gaming floor and live performance stage, every zone within The Rec Room is unified by bold materiality, kinetic energy, and layered visual storytelling.
The Rec Room design strikes a decidedly modern industrial pose, which is augmented with a high-energy video package. The interior and environmental graphic concept also draw some nostalgic inspiration from low-tech retro gaming styles. With vast operational footprints, each The Rec Room complex features upward of 500 Dining and Bar seats. The planning strategy emphasizes flexibility, which ensures the needs of both small and large groups can be satisfied.
The Rec Room pushes the boundaries of what location-based entertainment venues can be, helping shape the future of social leisure in Canada’s most dynamic cities.
