Challenged by a marked decline in same store sales, an aging guest profile, increased pub-styled competition, market segmentation, male dominated appeal and deteriorating environments, the Firkin Pub brand required a radical repositioning. Over the past decade, the pub phenomenon has been largely driven by Irish concepts that create a guest experience that is built on precise cultural theming, which is evident in menus, décor, uniforms and style of service.
Determined to build on the brands strengths, the strategy team first decided that the Firkin Pubs’ marginal “English” positioning should be expanded to incorporate a broader “British” pop cultural narrative. As a result, the evolved pub brand now presents an upbeat and fresh “Cool Britannia” attitude that is infused in every part of the complete guest experience.
Photography by David Whittaker
- Concept Development
- Artwork Procurement + Installation
- Logo & Identity Concepts
- Brand Communication Platforms
- Environmental Graphics Design
- Brand Standards & Guidelines
- Menu Design
- Print Design
- Uniform Concepts
- Exterior Signage