Situated at the base of Clifton Hill overlooking Niagara Falls, The General Brock Boutique Hotel is a locally owned premium boutique that will stand in the hearts and minds of the GTA’s most influential Gen X & Y marketplace as a stylish adult escape that invites them to the doorstep of truly world-class amenities and experiences.
As Niagara’s first luxury hotel, it had long been favoured by Hollywood elite and Royalty, hosting many notable guests including Walt Disney, Shirley Temple, Jimmy Stewart, Princess Margaret, Queen Elizabeth and last but not least, Marilyn Monroe; whose film “Niagara” was shot here. With this rich history, elegant interior backdrop and esteemed guest list, the hotel has been positioned as a charismatic lifestyle brand that speaks with a tone of voice that is confident, approachable, flirty, creative and positive. The soul of the brand is fed by its deep commitment to the important work of restoring each one of our guests through memorable hospitality experiences. The brand will also stand as a regional hero that champions the causes of what makes Niagara unique, distinct and important. Prince Edward County represents the ying to our yang.
- Concept Development