Developed as a new amenity to the Sheraton Fallsview Hotel, the conference centre was conceived as an important business extension for the property. It is only recently that hotels in this area have begun to offer businesses the option of travelling to Niagara Falls for state-of-the-art conference facilities. The Sheraton Fallsview Conference Centre was the first to pioneer this offering. Unlike the majority of convention spaces in Niagara Falls primarily marketed as wedding attractions, this 60,000 sq ft conference centre was designed to deliver guests with an upscale business environment that emphasizes a classically elegant palette of materials and finishes. The Grand Hall features 16-foot barrel-vaulted ceilings, custom designed copper light fixtures and a contemporary furniture collection. Adjacent to the Grand Hall, the main convention room offers a dramatic atmosphere through the use of dark, rich colours and unique, acrylic custom lighting.