Cascades Casino is located in the semi arid foothills of the Coastal Mountain Range in Kamloops, British Columbia. The region is home to an incredibly diverse landscape of sagebrush-covered hills, ravines, wide-open grasslands, rugged mountains, forested valleys and pristine lakes. The city has become synonymous with play, adventure and a year-round haven for adrenaline enthusiasts who seek blue skies, gnarly cliff faces and winter’s famous dry powder.
The @mackaywong creative team was instantly inspired by the vast beauty of the locale and deeply influenced by the passion that the people of Kamloops have for living fully and completely in a landscape that defines their unique sense of “place” in the world. This inspired the development of a bold design vocabulary that explored an interesting array of natural textures, patterns, colours, geometries and scale. Our experiential strategy obsessed over spatial ideas such as movement, path, intersections, thresholds, transparency and vista.
Join us, as we take a deep dive into this fascinating casino. Link in bio.
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