mackaywong was approached to design a solution for Cineplex Entertainment’s new Junxion entertainment complex that allowed for multi use. The Experience Hub was shaped out of that solution, as an intersection in social spaces that can flex to be activated with programming, a social gathering zone, a place to wait, or a place to enjoy entertainment. When not being used as a stage set for various activities, the Experience Hub allows guests to perch, socialize and mingle around the spanish styled seating edge.