Firkin Pubs Rebrand

Challenged by a marked decline in same store sales, an aging guest profile, increased pub-styled competition, market segmentation, male dominated appeal and deteriorating environments, the Firkin Pub brand required a radical repositioning. Over the past decade, the pub phenomenon has been largely driven by Irish concepts that create a guest experience that is built on precise cultural theming, which is evident in menus, décor, uniforms and style of service. mackaywong’s design team was determined to build on the brands strengths, and expand on the Pubs’ marginal “English” positioning to incorporate a broader “British” pop cultural narrative. Click here to see how Firkin Pubs was reinvented.