Tucked in the rolling hills of the Okanagan Valley, among world-renowned vineyards and orchards, the Delta Grand Okanagan is intrinsically tied to the geography of the region and infused with a deep sense of place. A modern yet timeless name and brand identity was developed by mackaywong’s Branding Department for Delta Grand Okanagan’s upscale restaurant Oak + Cru Social Kitchen and Wine Bar. The name pays tribute to references found in the wine making process and finishes implemented throughout the space, while also speaking to the notion of socializing. The contemporary brand essence set the tone for the signage and menu programs.