No matter what the project is, we always insist on working it through our branding process in order to establish the creative brief with our clients. Long gone are the days when we believed that a well crafted font or icon will propel your brand forward. We know that the experience of the restaurant, hotel or casino brand is what actually counts. When all the touch points are firing and delivering on the brand purpose you have an experience that feels coherent, differentiated and real.
These branding projects showcase a broad range of scale and intention. They are not about marketing or for that matter – design. At their core they are about guests and the potential of connecting them with a brand in a more meaningful way that builds loyalty and creates memorable experiences.